Pitney Bowes Joins Siebel Alliance Program as Strategic Platform Partner
Press release from the issuing company
Pitney Bowes Mail and Document Expertise Complements Siebel eBusiness Applications
Stamford, Conn. and San Mateo, Calif. June 24, 2002-Pitney Bowes has joined the Siebel Alliance Program as a Strategic Partner. Siebel Systems, Inc. (Nasdaq: SEBL) is the world's leading provider of eBusiness applications software. As a result of this alliance, Siebel Systems and Pitney Bowes will co-market solutions and integrate technology that help joint customers better utilize the information contained in their mail, document, and messaging processes and leverage this information for more effective Customer Relationship Management (CRM). Gartner forecasts that the overall CRM market will grow to $25.3 billion in 2002 and will reach $47 billion by 2006. 1
Siebel Systems provides an integrated family of eBusiness applications software, enabling multichannel sales, marketing, and customer service systems to be deployed over the Web, in call centers, in the field, through reseller channels, and across retail and dealer networks. Pitney Bowes provides core competencies in all aspects of the mail channel from document creation to distribution and receipt in traditional methods as well as the growing medium of digital document delivery. Pitney Bowes will integrate its document technology with Siebel eBusiness Applications, specifically Siebel Marketing 7 --which delivers a comprehensive solution for the complete design, execution, and management of personalized, permission-based campaigns across all channels of customer interaction; and Siebel Call Center 7 --the market-leading application for call centers to create a unique, market-leading solution for customers that utilize technologies from both companies.
"The integration of Pitney Bowes' solutions better enables users of Siebel eBusiness Applications to achieve an accurate and complete view of their customer, across multiple databases, to strengthen their customer interactions," said Brian Baxendale, group president, Pitney Bowes Document Messaging Technologies. "Together Siebel Systems and Pitney Bowes provide an integrated, multichannel, multiline of business, permission-based, personalized, measurable solution that builds long-lasting and profitable customer relationships."
"Joint customers can integrate the Pitney Bowes messaging solutions into a variety of Siebel eBusiness Applications," said Jeffrey Scheel, Vice President and General Manager, Alliances for Siebel Systems. "Pitney Bowes' expertise in statement processing, document tracking, address data quality, and message production and distribution analytics will enable our joint clients to increase response rates and expand their revenue opportunities."
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.