Session to Focus on Leveraging Big Data and Advanced Marketing Messaging Strategies
Prinova Corp., a leader in developing and delivering innovative software and services within the Customer Communications Management (CCM) market, today announced that its Co-Founder and CEO, Nick Romano, is part of a panel discussion at Canon’s thINK 2016 Conference, highlighting advanced marketing messaging strategies that make it possible to move beyond basic variable messaging. The conference, exclusively for Canon Solutions America production print customers and partners/sponsors, takes place Oct. 10-12, 2016, in Boca Raton, Fla. The panel discussion, “I Like Big Data and I Cannot Lie: Advanced Dynamic Content Management,” is on Oct. 11.
The session will include a discussion and Q&A designed to help participants become more confident in their organization’s ability to leverage big data. The panel will explore popular industry techniques and tools that help improve customer response rates, increase margins and leverage the true power of a digital press. Included in the discussion will be an overview of Prinova’s award-winning Messagepoint, a powerful hybrid cloud-based content management platform that provides an intuitive, secure environment for business users to own and control touchpoint messaging content and business rules driving the pace of change for customer-facing print and digital communications.