Quick Reference Guide Developed in Response to User Demand
MARBLEHEAD, MA – June 19, 2002 – SWOP (Specifications for Web Offset Publications) Incorporated, a leader in the graphic arts communications industry charged with ensuring consistency and quality reproduction in publications, announced today the publication of a poster version of SWOP for the New Millennium: Ninth Edition. Updated in 2001, the ninth edition addresses the challenges resulting from the increased use of digital workflows with detailed specifications and requirements designed to minimize print production problems.
“This condensed version of the SWOP specification was developed in response to requests from production departments of ad agencies, publishers, prepress providers, and printers for an easytouse reference tool,” explains Joe Rubin, Chairman of SWOP Incorporated. “The poster format is ideal for production departments working with digital files. Having an easily accessible reference source for creators of ads and proofs that comply with the SWOP specification helps everyone in the digital workflow food chain ensure that the ad will run reliably on press. When more in depth information is needed, users are encouraged to go to the SWOP booklet for detailed explanations.”
This project was underwritten by the manufacturers of SWOP certified proofing devices: AGFA Corp.; Creo, Inc.; DuPont Graphic Imaging; Fuji Photo Film U.S.A., Inc.; Kodak Polychrome Graphics; and Polaroid Graphic Imaging. Their generous support of this initiative will allow the poster to be offered free-of-charge at all the major graphic arts industry events, while supply lasts. It is also available through SWOP’s endorsing organizations: the American Association of Advertising Agencies, American Business Media, Digital Distribution of Advertising for Publications, the Gravure Association of America, the International Prepress Association, the Magazine Publishers of America and Web Offset Association of PIA.
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