US-based large format print business produces spook-tacular 14 feet 3D printed graphics to promote Sony Pictures’ new supernatural comedy
Lod, Israel – Massivit 3D Printing Technologies today announced that New York-based large format print business, Carisma, has created ten eye-catching 3D printed graphics to promote Sony Pictures’ summer blockbuster, Ghostbusters, using its Massivit 1800 3D Printer.
The promotional campaign saw Carisma produce the ten 14 feet (4.27 meters) 3D printed images of the iconic ‘No-Ghost’ sign, which serves as the logo for the movie.
The ten models were 3D printed in robust Dimengel material over ten days before being affixed as illuminated 3D printed wraps onto a fleet of double-decker buses and used nationwide during a month long campaign.
Who you gonna call?
According to Moshe Gil, Founder and CEO of Carisma, the entertainment giant called upon Carisma’s expertise to produce a visually-captivating promotional campaign that would turn heads among the public during the movie’s release.
“When it comes to creating stunning projects with the attention-grabbing wow factor guaranteed to create a stir, then our Massivit 1800 3D Printer is our method of choice,” says Gil. “Visually-appealing bus wraps are not a new application area for companies like ours, but the capability to offer 3D printed versions takes that application to new creative frontiers.”
According to Gil, as with many sign & display projects undertaken by the company, his team had to work to a fairly short production timeframe, but thanks to the attributes of the Massivit 1800 3D Printer, were able to complete and install the job on time.
“Fortunately the combination of the printer’s high speed and robust material enabled us to rapidly output ten identical models that also boasted the durability to withstand a month outdoors on the road,” he explains.
“The impact of the bus wraps was incredible, particularly at night when the public were drawn into the eerie glow,” he adds. “Most importantly, our client was delighted that the project achieved the objective of producing a huge buzz ahead the movie’s launch.”
Big. Bold. Blockbuster
Carisma’s Ghostbusters campaign follows an earlier project with Sony Pictures in which the company was commissioned to produce similar visually-striking 3D printed bus wraps for The Angry Birds Movie.
“Sony Pictures was so blown-away by the attention generated around The Angry Birds Movie campaign that it sought something similar for Ghostbusters,” explains Gil. “As a business owner, retaining clients by undertaking repeat work is critical and this is a clear example of how the Massivit 3D Printer enables us to do exactly that.”
Adding a New Dimension
Previously, Carisma produced large format applications using mixed substrates including cut illuminated acrylic, PVC boards and lenticular lenses. According to Gil, the Massivit 1800 3D Printer has added a new dimension to his business and has significantly enhanced its service capabilities. The company can now offer game-changing, engaging 3D elements with traditional 2D applications to elevate the creative possibilities for its vast client portfolio. These clients include the likes of Macy’s, Disney and Samsung.
“Before the Massivit 1800 3D Printer was launched there was a substantial gap in the market for a solution with the capability to produce large-scale models with a super-fast turnaround time,” he explains. “As an innovative company we always think outside the box and this is what led us to Massivit 3D. The Massivit 1800 3D Printer delivers a new level of creativity and extends our design capabilities further than ever before.”
Lilach Sapir, Vice President Marketing & Business Development, Massivit 3D concludes, “Carisma is a prime example of a printing house active in the visual communication & large format segments adopting 3D printing technology to enhance its competitive edge and build its client base. 3D printing enables such companies to quickly and cost-effectively produce visually-striking campaigns that standout from the crowd.”
Watch this video to see the public’s reaction to the 3D printed bus wraps.