Zaandam, The Netherlands - On Oct. 11 and 12, Amsterdam will become a global meeting place for publishers and marketers interested in technologies and strategies for creating, managing and publishing content. Under the motto "Dedicated to your Content", WoodWing hosts its biennial Xperience this time the capital of the Netherlands. Renowned speakers representing publishers and brands from around the world will share their experience and knowledge how WoodWing solutions solved their challenges and contribute to the business. The program is completed by a technical track. More information and the registration are available on the website of the conference.

On October 11-12, the WoodWing Xperience Conference 2016 takes place in Amsterdam, a must for publishers and marketers interested in content strategies and technologies.

The international lineup of brand and publishing industry speakers will include representatives from Forbes magazine (U.S), Hearst / Pubworx, (U.S.), Warner Music (UK), Next Issue Media (U.S.), Medium Rare Content Agency / Qantas Airlines (Australia), Axel Springer (Germany), Bauer Media (Australia, NZ), Malay Mail (Malaysia), Big Ass Solutions (U.S.), and Bol.com (Netherlands). Check out the agenda at www.woodwing.com/en/woodwing-xperience-2016/program.

Similar Goals and Challenges
“Publishing and marketing have the same basic goal: efficiently creating and streamlining management and marketing of content in the appropriate format to the various target groups. As a result, it´s no surprise that the strategies and practices are becoming increasingly similar,” said Roel-Jan Mouw, CEO of WoodWing Software. “The WoodWing Xperience is one of the few conferences that offers both publishers and brands a platform to learn from the strategies and successes of others.”

The technology track is a chance to learn about the opportunities afforded by the latest multichannel publishing technology, such as how to configure an automated print workflow and how to create responsive content for any device. One session will cover a major problem many companies face today: how to efficiently migrate a legacy file management system to a state-of-the-art digital asset management system. The attendees will also learn how to migrate to innovative HTML5 clients to future-proof their systems and processes, and more.

The WoodWing Xperience 2016 is sponsored by Twixl Media (mobile publishing solutions for publishers, agencies and the enterprise market), axaio (solutions for PDF output automation) and dataplan (flatplanning solution JournalSuite). The sponsors’ products are tightly integrated with WoodWing´s solutions: Enterprise for multichannel publishing, Inception for digital content production and Elvis DAM for digital asset management. More information about the sponsors can be found at www.woodwing.com/en/woodwing-xperience-2016/sponsors.