June 14, 2002 -- Customers are being invited to build their own press specification on a new website created by Heidelberg Used Equipment.
The Heidelberg Used Equipment website, www.heidelberg-used-equipment.com, is in addition to its existing pages on the Heidelberg global corporate website. The new site also explains HUE’s used equipment philosophy and goes through the benefits of ZISMO!, its 21 step refurbishment programme, which has set new industry standards.
Christina Butchers, marketing manager of Heidelberg Used Equipment, says: “The new site is more informal and is designed to encourage customers to come to the original manufacturer - the people who know Heidelberg best - for their used equipment queries. Customers buying a used piece of equipment from Heidelberg will have the peace of mind and the same purchase experience as they would if they were buying new.
“Visitors to the new website are free to contact Heidelberg Used Equipment with any queries or fill out an online form to specify exactly what they are looking for. Having access to the worldwide Heidelberg network we can source the right used machine, and as the original manufacturer we are also in the unique position of being able to offer an upgrade of post-Drupa 95 Speedmasters to include Autoplate, Alcolor Vario, Auto Register, non-stop delivery, UV Curing, ink temperature control and much more, so as to meet our customer's precise specification. When customers submit the form, HUE fields the enquiry and works the local Heidelberg representative to best match the customer's needs. Having this new website along side our sales and service network will give our customers more options and flexibility.”
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