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Avery Dennison Outperforms Competition In New Vehicle Wrap Benchmark Study

Press release from the issuing company

Mentor, Ohio – Avery Dennison today released a benchmark video and study demonstrating that Avery Dennison Supreme Wrapping™ Film was superior to other competitive car wrapping films currently on the market considering quality combined with time to complete a wrap. Two installers from an independent wrap shop put six different brands of vehicle wrap vinyl to the test with a focus on quality and installing, as if the job were for a real customer.

Avery Dennison Supreme Wrapping Film was found to outperform the competition by having the fastest install time with the highest quality. These findings show how Supreme Wrapping Film can ultimately save a shop time and money through installation efficiency, while providing installers with the highest confidence in the finished product. 

“Speed wrapping cars has become a popular trend at tradeshows and wrap competitions; we wanted to compare car wrap films in a true in-shop wrap test,” said Bill Podojil, senior business director, Avery Dennison Graphics Solutions. “The overall performance of Avery Dennison Supreme Wrapping Film was superior to our competitors’ products and allowed for the quickest and highest quality install compared to competitive product offerings.”

To conduct the benchmarking study, Avery Dennison worked with two installers from Car Wrap City, a vehicle wrap installation shop based in Carrollton, Texas. The professional installers were employed to execute the study across six vinyl films. They were not told the objective of the wrap installations, but were asked whether anything besides the brand of vinyl used impacted the amount of time it took them to complete the installation.

The time it took to complete the vinyl installation, or the wrapping step, was the primary focus of the study. This was the only step in the installation process that differed depending on brand. The time for all other wrap installation steps (Disassembly, Cleaning, Measuring, Assembly and Cleaning) was controlled and kept constant across all brands. A mid-size compact sport utility vehicle was used for all the wrap installations. The benchmarking video and study showed the wrap time for Supreme Wrapping Film was 1:57:42. This was 24 minutes faster than the next closest competitor. The overall installation took 4:26:16. 

“The benchmarking study demonstrates that choosing Avery Dennison Supreme Wrapping Film should save the installer approximately 24 minutes per car wrap installation. That’s ten minutes per hour or  about $14,000 per month,” said Podojil. “The high quality and dependability of the product makes the installation quick and easy with the least amount of errors. Shop owners can expect high quality end results, allowing for confidence in project scheduling and promises to customers.”

Avery Dennison Supreme Wrapping Films are dual-layer films that combine color, texture and clear protective layers, providing a smooth, paint-like finish that is both durable and dazzling. The films also feature patented Avery Dennison Easy Apply RS™ Technology, providing the film  with high conformability and repositioning capability. Supreme Wrapping Film is currently available in over 85 colors and finishes.

The full benchmark video, shorter feature videos, an infographic and more information about the study can be found at graphics.averydennison.com/benchmark.


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