Rex 3 Completes 5 Million Dollar Upgrade

Press release from the issuing company

Sunrise, FL - Rex 3, one of the top commercial printers in the country, installed an HP Indigo 7900 as part of a $5 million-dollar equipment upgrade. The variable data, five-color digital press is the fastest 13 x 19-inch available, printing at 9,600 color pages per hour and can print on stocks as thick as 18 pt. including plastic and foil while covering 99% of the PANTONE color range. The HP Indigo 7900 complements the recent installation of a Heidelberg XL 106 and further expands Rex 3’s commercial printing and packaging capabilities.

The HP Indigo 7900 is the latest in commercial digital printing technology and continues Rex 3’s industry-leading tradition of early deployment of advanced printing technology and superior image reproduction. Running at speeds of 160 color pages per minute, while simultaneously printing and proofing, this five-color liquid electrophotography press reinforces Rex 3’s robust digital printing capabilities. HP’s built-in optimizer prints jobs based on priority, job length, media or image type while HP’s Smart Scheduling software organizes print jobs based on sheet size, color, substrate type and print mode for maximum productivity and performance. 

“While the variety of new enhancements versus the previous model were selling points including a 40% increase in productivity due to software improvements, the quality of print from the HP Indigo 7900 was our determining factor in selecting HP,” remarked Steve Miller, Chief Executive Officer of Rex 3. “Color matters and the press can hit spot colors with 99 % accuracy,” he added.  

Rex 3 can offer unique print options such as the ability to print in white, invisible red and fluorescent pink ink respectively. “The HP Indigo 7900’s versatility is a value added benefit to our customers,” commented Howard Shusterman, COO of Rex 3. “The Indigo's ability to print with white ink, for example, allows Rex 3’s customers increased substrate flexibility and options using dark, transparent or plastic substrates that wouldn’t otherwise be available,” he comments. 

Rex 3’s 60-year record of success and continued growth is due management’s vision, strong financial controls, and continued strategic capital reinvestments.  Rex 3 is a full-service 120,000 square foot, 200 employees strong commercial print company that thrives because of its people, traditions, and its continuous evolution.


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