MEMPHIS, Tenn., -- Verso Corporation, a leading producer of flexible packaging, technical, and label and converting papers, today released Metallized Paper – When Performance and Sustainability Meet, Products Shine, the sixth installment in its popular PAPER@WORK series.

Verso Corporation, a leading producer of flexible packaging, technical, and label and converting papers, releases Metallized Paper - When Performance and Sustainability Meet, Products Shine, the sixth installment in its popular PAPER@WORK series.

This brief discusses the benefits of metallized paper and its impact on product shelf appeal and packaging performance. It also highlights AR Metallizing, the largest and most established paper metallizer in the world, and its focus on service and innovation.

"This new brief delves into the process and advantages of metallizing paper and describes why AR Metallizing is the top provider in this specialized market," said Mike Weinhold, Verso Senior Vice President of Sales, Marketing and Product Development. "AR Metallizing's leadership, combined with our robust, highly-engineered paper, creates impactful impressions that influence purchasing decisions."

Metallized paper is a proven attention getter and sales driver on packaging and labels for branded consumer goods, and it creates visual impact and enhances reader memory in print applications like magazines, direct mail, collateral brochures, annual reports, posters and more. It is also a sustainable alternative to foils or printed films.

"One reason we work with Verso is because they are the leader in this niche," said Kizzie Suriel, AR Metallizing Marketing Communications Manager. "They helped us make metallizing our bread and butter. As the leader in metallized paper, we appreciate Verso's product standards and commitment to quality."

PAPER@WORK is an ongoing series of briefings from Verso which details a spectrum of important topics impacting the world of specialty papers. Please visit versoco.com/specialtypapers or email [email protected] to request a copy of this free PAPER@WORK brief.