(Norwell, MA) June 11, 2002 -- In May of 2002, CAP Ventures conducted a study on the responsiveness of paper Internet sites to customer inquiries made through e-mail. The results of the study have been published in a CAP Ventures white paper entitled Internet Paper Web Sites: Web Sites Put to the Test.
CAP Ventures sent e-mail messages to paper information sites, paper auction/sales sites, paper service/facilitator sites, and paper manufacturers. As indicated in the chart below, the same question was asked of each participant in each category.
Paper Information Site
What are the costs for advertising on your site?
Paper Auction/Sales Site
How is the bidding process controlled?
Paper Service/Facilitator Site
What are the pricing structures for your service?
Can you collect information about visitors to your site and pass it along to the appropriate channel?
The results of the test were wide-ranging. Some participants responded almost immediately via an e-mail message or even a phone call. Nearly half of the companies never responded to the message at all. One frustrating aspect of some Web sites was the inability to quickly determine how and where to purchase the companies’ products.
CAP Ventures’ report provides a detailed overview of the Internet paper market, identifies the key players, and provides the reader with a comprehensive review on how each player fared during the test period, including response time, response answer, method of response (e-mail or phone), and the number of responses received.
The complete findings of this study are available immediately to clients of CAP Ventures’ Communication Supplies Consulting Service. To learn more about the study or make a purchase, please contact Scott Phinney at 781-871-9000, ext. 123 or [email protected]
CAP Ventures’ Communication Supplies Consulting Service provides executives and senior managers with information and advice relating to supplies used by a wide range of electronic imaging devices, including copiers, digital printers, fax machines, and multifunction devices.