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Sharing the Lenticular Love at drupa 2016

Press release from the issuing company

Heart wins Supreme Public Preference Award at third Lenstar® Lenticular Print Awards

Dun Laoghaire , Ireland – The judges’ minds, as well as hearts, were won over by contemporary Russian artist Olga Tobreluts, in the third edition of the Lenstar® Lenticular Print Awards . 

Her work, Heart was transformed from 2D to 3D by Egor Korotkov and printed by MagicVision.RU. It won the 2016 Artistic Lenticular Award and also proved to be the favourite among drupa 2016 visitors, to gain the Supreme Public Preference Award . 

Evgeniy Ogorodnikov from Magic Vision.RU says: “On behalf of the Magic Vision team, we would like to thank the organisers of the Lenstar® Lenticular Print Awards , the jury, and the visitors who voted for our "Heart" image as well as all the other participants with whom we had the honor to compete with. We are delighted with winning this award and would like to thank DP Lenticular for helping to increase the popularity of 3D lenticular printing in the world as well as giving us the opportunity to show the high standards of this great printing technique. We hope to amaze again next time.”

The awards were staged by drupa innovation park, DP Lenticular, Pacur and Heidelberg. Celebrating creativity across all elements in the sector, they were held during drupa 2016, in Messe Düsseldorf.

The winner of the Supreme Public Preference Award was chosen by visitors at drupa 2016. Daniel Pierret, managing director of DP Lenticular says: “In 2012, 11,123 visitors voted during the 14 days of drupa. In 2016, drupa was reduced to 11 days but we are very pleased that a total of 16,662  votes were recorded. This is an outstanding number and shows the interest of the visitors for the “Wall of Fame” showing the Lenstar Lenticular Print Award images. We also want to thank drupa and  drupa innovation park , and particularly Mrs. Sandra Winter, for the great support we received during the show.”

Other 2016 Artistic Lenticular Award nominees were: Taco Vision with flip and 3D effect Mayajaal-Face artwork; MUHER Arte Global with 3D effect vase of flowers printed on 3D 20 LPI UV-LF; Giovanni Remigi’s 3D focus stacking photography Vespula Vulgaris; Alexander Evans’ 3D effect 1926 Vintage Bentley at Shelsley Walsh Hill Climb produced on Lenstar Plus 3D 50 LPI.

In this category, the Jury also decided to award a Special Jury Award to Geert Mul  for his animation effect CLOUD_10^34,produced by Pixel Stereography. This kinetic art work of 34 hanging panels, each containing five images, forms a ‘cloud’ and has a possible 10.000 quintillion different appearances, was commissioned by Deloitte for the world’s most sustainable office building ‘The Edge’ in Amsterdam. The triangles slowly rotate due to the natural draft in the building’s 50m high atrium.

The Promotional Material Award was won by Starbucks and used morph, zoom, flip and 3D effects. It was printed on Lenstar Plus 40LPI by Tracer Imaging.

Nominees included: Universe by Travel Tags with 3D effect on 3D 100 LPI Lenstar; Monagallery’s motion effect CORA loyalty programme on 62 LPI Lenstar Plus, Dynamic Drinkware’s Green Bay Packers and Kwik trip’s 3D effect partnership tool on Lenstar Plus 3D 100 LPI; Axxel’s creative ProScriptio business card zoom effect on 100LPI Ecolens; Pinballs Dream’s Medieval Madness 3D effect on 62 LPI Lenstar Plus.

Dynamic Drinkware won the Sales Material Award with its 3D effect 2015 Player Cups Lenticular Retail Poster on 3D 100 LPI Lenstar Plus.

The nominees were: Tracer Imaging with 3D effect Hobbit promotional work on 3D 100 LPI Lenstar Plus; 3D effect Hulk promotional work on 3D 100 LPI Lenstar Plus; Monagallery’s rotating animal motion lenticular images on Lenstar Plus 62 LPI; FOBCA ( Forward Optics and Banknote Corporation of America) 3D effect postage stamp on MicroFlex; Carlson Print Group’s 50th Anniversary Grateful Dead Poster on 3D 100 LPI Lenstar Plus.

Tracer Imaging won the Packaging Material Award with their flip effect Insomnia wine bottle label printed on 100 LPI Lenstar Plus, and the runner up award with flip and 3D effect Blood comic book cover printed on 62 LPI Lenstar Plus.

Again Tracer Imaging was recognised in the Large Format Award with its 3D and flip effect for XCOM posters produced on 40 LPI Lenstar Plus.

Nominees were: Weber Druck and Displays’ flip effect for Legoland Deutschland Resort ‘Lego King and Queen’ on 40LPi Lenstar Plus; TreD’s flip effect Expo 2015 Padiglione Italia False Ceiling on 40 LPI Lenstar Plus; Tracer Imaging’s flip and 3D effect Kraken prototype on 40 LPI Lenstar Plus; Taco Vision’s 3D effect Nagarahavu.Movie Poster on large format 3D 20 LPI..

Steven Spiro of Tracer Imaging comments: “Using lenticular substrates opens up a whole new dimension of printing that brings images to life in a highly engaging way. We are privileged to work with some very creative people who want to push the traditional print envelope and produce truly breath-taking results. To win three awards and be nominated in so many categories is a testament to the expertise of our team but also the relationships we develop to encourage customers to stand out from the crowd.” 

Daniel Pierret states: “The awards are a celebration of the creativity and expertise in the lenticular printing sector. The possibilities are exciting and engaging and we want to be able to bring the opportunities lenticular offers to a wider audience. By showcasing some of the more outstanding work we want to inspire print buyers to adopt it into their everyday products. LLPA 2016 was also focussing on new applications like using lenticular in art and architecture.”

He concludes: “The level of entries was extremely high and the judges had a challenging job. We are already looking forward to drupa 2020!


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