Transcontinental Acquires Tener Solutions of Toronto
Press release from the issuing company
Montreal, June 5, 2002 – Transcontinental’s interactive marketing sector strengthened its position today with the acquisition of Tener Solutions Group of Toronto, a data mining and analytics company that has provided profit-enhancing database marketing programs to large corporations, including many Fortune 500 companies, since 1995.
“This acquisition is a perfect addition to our database management and data mining capabilities,” said Serge Bragdon, president of Transcontinental Interactive. “Tener Solutions brings to Transcontinental a wealth of expertise in helping prestigious Canadian and US companies optimize their customer data. The company has successful experience helping clients collect, manage, and analyze customer data; develop knowledge-based marketing programs; and track and measure program results.”
Colin Tener, founder of Tener Solutions Group, added: “At Tener, we work with clients in the B2C and B2B industries to help them match their marketing investment with customer potential so they spend more efficiently against customers who represent greater opportunity. Our strategic approach translates into marketing programs that span the customer’s life cycle and deliver higher ROI. We are excited about the opportunity of aligning our analytical expertise with Transcontinental’s multi-channel capabilities.”
Transcontinental Interactive is an enabler of effective one-to-one marketing solutions through multimedia channels. Integrating Transcontinental’s direct marketing capabilities, customer contact center, e.solutions expertise, and data management, Transcontinental Interactive delivers targeted multi-channel solutions to help North American clients identify, reach, retain and grow profitable customers.
One of the largest commercial printers in North America, Transcontinental Group is also Canada's leading publisher of consumer magazines and one of the country’s top two publishers of regional press. The Corporation is also engaged in interactive marketing, Internet solutions and door-to-door distribution of advertising material. Through this fully integrated network, Transcontinental provides its customers total service. The Corporation has over 11,000 employees in Canada, the United States and Mexico and posted revenues of $1.8 billion in 2001.
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