Robert J. Steinberg, President of NAPC is pleased to announce that Shelly Yarmovsky was hired as the Director of Publishing Solutions for NAPC. Based at NAPC's headquarters at 307 Waverley Oaks Road in Waltham MA.,Yarmovsky will play an instrumental role in developing and expanding NAPC's Pageflex variable data publishing and cross media software business along with related business in hardware, support, and professional services.

"NAPC has a rich history of providing Pageflex variable data publishing and web storefront solutions along with a full line of systems integration and support/development services to prestigious clients in the agency, print production, and corporate markets, Yarmovsky said. "Besides variable data publishing solutions, NAPC also offers a full suite of Xinet digital asset management integrated solutions to the same markets.

Yarmovsky has more than 30 years of experience in sales, marketing, and sales management in the Graphic Arts industry. Before joining NAPC, Yarmovsky founded a successful consulting practice helping digital printing companies add variable data publishing, web to print storefront, and cross media campaign solutions to their suite of services. Previously, Yarmovsky worked as a Digital Press Account Executive for Hewlett Packard. He was responsible for selling the HP/Indigo line of Digital Offset Presses in the New England area.

"Shelly's experience in solution sales combined with his extensive knowledge of variable data publishing. web to print, and cross media campaign applications will be a key factor in helping NAPC to meet its aggressive growth goals, Steinberg said."

Yarmovsky received a B.S. in Business Administration from the University of Hartford in West Hartford, CT.and has held several sales, marketing, and sales management positions over the last 30 years in the graphic arts industry with companies such as Agfa, Scitex, and HP.