Direct Printing Impressions (DPI) has announced the appointment of Richard Krasner as executive vice president and partner. Krasner, a 37-year print industry veteran, will be responsible for driving sales and revenue, maintaining effective communication between estimating and production, and handling general management responsibilities at DPI, a high-quality commercial printing firm in West Caldwell, NJ. 

“Great vision without great people is irrelevant,” said Rich Luggiero, president of DPI. “Richard Krasner brings a wealth of printing knowledge to the DPI team. His extensive background in print will benefit our organization and our customers alike.”

“Growth and awareness of the DPI brand have increased dramatically in the New York-New Jersey metro area graphic communications industry,” said Krasner. “The company is focused on profitability and working smart. This makes DPI a cost-effective alternative for both new and existing clients.”

Founded by the Luggiero family 20 years ago, DPI today has a fully integrated sheetfed offset plant that employs 22 people. With its Heidelberg presses and digital equipment, DPI can print in up to six colors with coating on stocks ranging from 35-lb. sheet to 39-pt. board. Its customer base includes corporate clients, manufacturers, advertising agencies, design firms, and the printing industry.

Krasner is well known in New York-New Jersey metro area graphics industry both as a sales professional and as a supporter of industry causes, particularly in education. He is a past president of the Graphic Communications Scholarship, Award

and Career Advancement Foundation (GCSF), a volunteer group that has distributed more than $500,000 in learning grants to metro area students who enroll in graduate and undergraduate degree programs in graphic communications. 

He also sits on the New York City advisory board of Virtual Enterprises International (VEI), a national educational nonprofit that transforms young students into future leaders and entrepreneurs. The programs of VEI are supported by The New York City Department of Education, educators, industry leaders, and mentoring professionals.