Chicago, IL – When you’ve built your career photographing legends in the music industry, how do you celebrate a milestone anniversary? For Chris Cuffaro, a respected photographer, director and producer in Los Angeles, the answer is with a monumental exhibition and a little help from GPA’s papers.
Cuffaro built his reputation on capturing the real people behind larger-than-life musical icons, including George Harrison, Nirvana, Iggy Pop, Brian Wilson, and Willie Nelson. Over the course of his career, Cuffaro has captured some of the most transformative artists and moments in modern music history.
To commemorate 30 years of creating unforgettable images, Cuffaro is organizing an anniversary exhibition on a grand scale – one that is bigger, bolder, and sure to be remembered long after the event is over. Planning for an event of this magnitude calls for carefully chosen promotional collateral.
Whilepromoting his show, Cuffaro saw the need for a powerful representation of his work to share in meetings, and he knew that business cards were not going to suffice. In conjunction with GPA and Chromatic, Inc. in Glendale, CA, he created a catalog of 100 of his most memorable prints to be featured in hisexhibit as an impactful leave-behind. Printed on GPA’s Ultra Digital® 100# White Matte Text and 12 pt. White Matte C1S Boards, the book exceeded his exacting standards and helped him make a lasting impression.
“As an old school photographer living in the digital world, I value the realness and permanence of print – it’s truly part of the art,” Cuffaro shared. “When I was selecting the paper for my catalog, I was presented a few different paper choices. Looking at the test sheets, there was a night and day difference between GPA’s papers and the others. GPA’s Ultra Digital® papers preserved the original integrity of my photos, many of which were taken decades ago. The paper is truly white, and it held all the detail and tone that my black and white work needs to look its best.”