Industry leaders demonstrating the value of integrated marketing management platforms and digital fulfillment solutions
FREMONT, California - Electronics For Imaging, Inc. is pleased to announce its sponsorship of the Epicomm Experience conference, May 16-18 in Savannah, Ga. EFI™ will be demonstrating a digital marketing communications platform that features award-winning marketing and fulfillment products and combines intuitive campaign tools with data-driven inventory management technologies.
EFI’s conference exhibit features an innovative new approach to marketing management platforms. Designed to combine all aspects of eCommerce, campaign management and CRM, this powerful offering allows anyone to create, execute and buy multichannel campaigns. As an integrated solution for collateral procurement and fulfillment, variable-data print applications, direct mail, email, pURLs and mobile messaging it stands out in the direct marketing industry as a true one-stop platform.
“This product will enable our customers to offer powerful integrated marketing tools along with their traditional print services,” said Charlotte Tueckmantel, general manager and vice president, Web to Print and Value Added Products, EFI. “In the past, ordering customized marketing materials and executing campaigns required specialized training, our new marketing platform makes it as easy as ordering products on Amazon.”
Site visit to Kennickell Group’s leading-edge print and fulfillment operation
As part of the conference, attendees will visit a key EFI customer site, The Kennickell Group (www.kennickell.com), an innovative fulfillment provider based in Savannah that is establishing an advanced, integrated workflow featuring EFI Midmarket Print Suite software.
“We are thrilled to host a site visit for Epicomm Experience attendees,” said Al Kennickell, CEO of The Kennickell Group. “We are strong believers in sharing our expertise and experiences for the benefit of the industry, and this site visit will be a good opportunity for us to learn about best practices from attendees as well as provide actionable ideas that Epicomm members can use to improve their businesses."
With the recent implementation of the EFI Productivity Suite workflow, the Kennickell Group is working toward its goal of integrating all aspects of its operation, establishing best-in-class efficiencies that raise the bar in terms of the delivering superior, low-waste and mistake-free print, mail, marketing and fulfillment services.
“It is an honor to be a supporter of this important conference, and we are delighted that our customer, The Kennickell Group, has agreed to share its expertise by hosting a plant tour during the event,” said EFI’s Charlotte Tueckmantel. “The Epicomm Experience will bring together representatives of every industry discipline, including printing, mailing, fulfillment and marketing. With The Kennickell Group providing innovative services in all of these disciplines, the site visit will be a significant value-added benefit to the conference.”