Epicomm Webinar Shows Mailers How to Add Value, Increase ROI on Direct Mail Pieces

Press release from the issuing company

Free program, open to everyone in the industry,
is sponsored by AccuZIP and features mail expert Mark Rheaume

Alexandria, Va. – Epicomm, the Association for Leaders in Print, Mail, Fulfillment, and Marketing Services, will present a free webinar, “How to Dramatically Increase ROI by Adding Value to Your Existing Direct Mail Pieces,” on Wednesday, April 20, 2016, at 2:00 PM (EDT). The program, sponsored by AccuZIP, will be presented by Mark Rheaume, AccuZIP’s National Postal Affairs Director and Partnership Liaison Officer. 

“In a desire to deliver trusted, honest and relevant communication to the industry, AccuZIP invites everyone to attend this program, which is open to all in the industry,” says Rheaume. “We are all challenged to creatively add content to our mail pieces and we all strive to understand the valuable data quality, address hygiene and deliverability information that postal software ‘tools’ provide.

“The information presented in this webinar will increase value, effectiveness and ROI for any organization, regardless of which mail classes they utilize,” he notes, adding, “How valuable would variable data maps—unique to each address in the data file—be to enhance value for transactional or direct mail pieces?”

According to Rheaume, webinar attendees will gain:

  • A deeper understanding of the information and insights available as you run data through postal processing tools (software).
  • Insights into how to produce more effective mail pieces.
  • Knowledge of tools that deliver visibility and more effective management of post-mailing processes, optimizing effectiveness and efficiency.

To register for the April 20 webinar, use this link: https://members.epicomm.org/members_online/members/login.asp?action=start&af=NAPL&tp=registration/regstart.asp. If you are not an Epicomm member, follow the link, identify yourself as a “non-member,” and complete a brief profile to complete your registration.

Epicomm offers its members a robust program of free webinars on a variety of industry management, sales, and postal/mailing topics. All programs are recorded and available in the member resource library for listening at any time. For more information, visit www.epicomm.org/events/webinars or call (800) 333-6272.


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