Xerox Customer Steers Summer Travelers with Customized Color Travel Planners
Press release from the issuing company
BRIDGEPORT, N.J. & ROCHESTER, N.Y.--June 15, 2004-- Summer highway travelers whose customized trip routes or travel planners offer lodging and restaurant suggestions, up-to-date road conditions, estimated travel times and even children's games can credit new digital printing technology.
Imtek, LLC, the largest independent provider of printed travel planners to most of North America's largest motor clubs, is using a Xerox Corporation DocuColor 6060 Digital Color Press to produce more timely, more relevant and more useful trip routes for travelers.
Thanks to digital printing and customized software, Imtek has developed an automated procedure that eliminates the old labor- and time-intensive process of tracing routes by hand on pre-printed maps. Today, the company is able to print up to 2,500 customized 5 1/2" x 8 1/2" travel planner booklets a day during peak travel seasons, and it can turn them around in less than 48 hours using Xerox's digital technology.
"Digital technology today allows us to produce a higher-value product for our customers at a lower cost," said Dan Pitkowsky, president and chief executive officer, Imtek. "The DocuColor 6060 provides motor clubs with a full-color marketing piece and the option of advertising, while giving their members a new level of detail and customization in trip routes."
Imtek operates a call center that takes calls from motor club members across North America. There, operators obtain basic information and any special direction requests. Using special software, geographic data and a digital workflow, this information is used to create a final travel planner including:
Detailed driving directions, highlighted maps, distances, road names, and estimated travel times.
Points of interest.
Lodging and restaurant information.
State tourism and road condition information.
The travel planners, produced in Imtek's Lombard, Ill., facility, can also include ferry locations, games for kids and expense reports. In addition to using the call center, motor club members can also make requests over the Internet or by mail.
According to Pitkowsky, the Xerox DocuColor 6060 was chosen over competing products because of its superior technology, durability, ability to handle high print volume with consistent color quality, and a better front-to-back registration and alignment of images.
Imtek, headquartered in Bridgeport, N.J., is a specialty marketing and fulfillment company supporting the travel, catalog, and financial services industries. Imtek works with more than 60 motor clubs, who in turn provide service to more than 50 million members in North America.
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