Creo Veris Proofer Swop Certified for Consistent Quality
Press release from the issuing company
VANCOUVER, BC, CANADA -- June 14, 2004 -- Creo Inc. is pleased to announce that the Veris(tm) proofer has received SWOP certification. Since its creation in 1976, SWOP (Specifications for Web Offset Publications) has endeavored to continually raise the level of quality of publication printing by establishing specifications for the preparation of advertising materials, and providing guidelines for web offset printing.
"The SWOP certification assures our customers that their Veris proofer meets the established industry standards for web offset printing," said Brad Palmer, corporate vice president, inkjet proofing, Creo.
The Veris proofer creates high-resolution contone proofs based on the Creo-developed Multi-Drop Array(tm) inkjet technology. This technology generates precisely formed 3 pL (picoliters) size ink drops and then accurately steers each to its exact, 1500 dpi (dots per inch), pixel location. Consequently the Veris proofer achieves color control and image precision that was previously not possible with inkjet.
The Veris proofer also ensures customer confidence with the Creo Certified Process(tm). When the Veris prints a proof, it checks that the system has been calibrated recently and that the calibration matches the correct media and ink along with the correct ICC profile. If all of these conditions are met, the Creo Certified Process stamp is printed on the proof along with a summary of all critical proofing parameters, for a visible confirmation of the quality-controlled proofing process.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.