New York, NY (June 8, 2004) Total magazine rate-card-reported advertising revenue for the month of May 2004 increased +12.8%, compared to May of last year, closing at $1,894,854,601, according to Publishers Information Bureau (PIB). Ad pages totaled 21,492.7, closing at +4.8% over May 2003. Year-to-date, rate-card-reported revenue closed at $7,689,699,389, an increase of +8.0%, with ad pages essentially flat at 89,252.57.
“The sustained gains in the Financial, Insurance & Real Estate and Food & Food Products categories, both up for the third consecutive month, plus the uptick in Automotive, is an encouraging reflection of advertisers’ confidence in magazines,” commented Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. “Public Transportation, Hotels & Resorts also showed positive activity in May, driven in part by promotions for summer travel.”
Year-to-date, five of the 12 major advertising categories have seen an increase in both pages and revenues over May 2003. The strongest performers have been Financial, Insurance & Real Estate; Food & Food Products; Public Transportation, Hotels & Resorts; and Toiletries & Cosmetics.
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