NEW YORK -- June 3, 2004 -- Given the political climate of a presidential election year, poll numbers and survey results are commonplace. The problem is results often conflict and they usually don't tell us the whole story. In the graphic arts industry, data and survey results can become just as overwhelming and confusing for marketing managers. And sometimes, off the shelf data doesn't match the firm's specific needs at a specific point in time.
TrendWatch Graphic Arts has announced a program where firms, inside and outside of the industry, can conduct their own on-line research using the vast resources of TWGA. It allows industry professionals to poll their target audience before introducing a new product or service, or their client base about a new technology or application. TrendWatch Graphic Arts, the leader in tracking trends and changes in the graphic communications industry since 1995, today announced this new service called "Research-On-Demand" or ROD.
TWGA's ROD service is comprised of an online survey methodology, which will be email-driven. The web-based surveys are ideal for their cost-effectiveness, and the speed at which responses can be received and tabulated. TWGA's ROD customers get the ability to ask their own questions of firms in their target market, and are supplemented by more than a decade of experience that TWGA offers in market survey development, sample design and trend analysis. TWGA ROD clients will also benefit from access to TWGA's extensive historical database of trends and changes in the industry. All custom research can be further supplemented with background data drawn from TWGA's ongoing studies, to provide a more complete answer to a client's survey questionnaire. For more information, please go to the TWGA website (www.trendwatchgraphicarts.com).
"Many clients have specific questions they need to answer in order to position their marketing and sales campaigns effectively. The TWGA ROD program can be a cost-effective way to get at specific answers these companies need to begin to craft their best "go to market" strategy," notes Vince Naselli, Director, TrendWatch Graphic Arts. "TWGA's wealth of data, combined with its experience in market research techniques and statistical analysis, translates in essence to a very effective and efficient on-call research department for business managers. In other words, TWGA can provide the know-how, the pipeline, the background data, the survey design and the analysis to answer specific questions many managers have about their clients and core markets. And in many cases, we may already have the answers."
What's Included in the ROD Program...
The TWGA ROD Program is flexible enough to allow managers to craft their own survey and research project based upon their specific needs. The basic service employs an online survey, which tends to offer much faster response for the client. The basic program offers, but is not limited to:
-- Expert questionnaire design for up to 10 single-part survey questions;
-- Emailing lists of up to 6000 names, depending upon target market and list availability;
-- Development of an online survey tailored to the clients needs;
-- Responses that can be random or selected by client for analysis;
-- Recommendations on applying the survey results;
-- And a data analysis report by one of TWGA experienced consultants.
Added Naselli, "Different graphic communications markets, and different types of questions, demand different survey methodologies. Since TWGA knows what works, and what doesn't, we will work with clients to develop an on-line survey structure as an initial methodological approach to a project. Often this helps lay the foundation for a more in-depth study effort. In these cases TWGA will recommend what next steps should be considered and the methodology that is appropriate to the client's goals... and their budget."
The TrendWatch Graphic Arts "Research on Demand" program is available by contacting Vince Naselli (646-746-7304 /[email protected]
) or Judie Ryer (646-746-7234 / [email protected]
). For more information, go to the TrendWatch Graphic Arts (TWGA) website (www.trendwatchgraphicarts.com).