(Weymouth, MA) May 25, 2004… As we emerge from what many have described as the worst economic period in memory for the printing industry, research indicates that one half of the market is recovering while the other half continues to struggle. To help the industry understand what is really transpiring in the world of commercial printing, InfoTrends/CAP Ventures announces the launch of a new study entitled The Changing Print for Pay Market: The Future of Commercial Printing.
This study will examine the full range of the commercial printing market, from small quick printers to large commercial printers including digital printing specialists and newly-evolving business communications companies. It will probe the speed and nature of the migration to digital printing and integrated workflows, determining the barriers and adoption rates for these technologies as well as the future for traditional tools of the trade.
The results of this study will help print providers and vendors accomplish the following:
• Understand the market for equipment, software, and solutions, including existing penetration of various technologies (e.g. workflow, MIS Systems, digital devices)
• Gain insight on page migration
• Prioritize product and market opportunities
• Size the commercial printing market now and in the future
• Understand how the market is segmented
• Understand the trends impacting the commercial printing market
• Identify new business opportunities
• Support product and service strategic planning
• Improve sales and marketing activities in key market segments
• Understand the purchasing process and the impact of technology on that process
• Understand customer perceptions, brand preferences, and requirements
• Identify successful print providers
• Determine pricing strategies
Research for the study will consist of over 400 surveys with senior managers within the commercial printing market, 12 in-depth interviews with leading quick and commercial printers, and extensive desk research.
"This study will provide a solid understanding of where the industry is today and where it will be in the future," commented Charlie Corr, a Director at InfoTrends/CAP Ventures. "It will serve as a road map to success for commercial printers as well as companies that sell products and services to these printers. As we begin to see some economic recovery, this is a critical time to understand the opportunities in this rapidly-changing market segment."
To learn more about the study or to sign up as a client, please contact Alison Hipp at (781) 616-2100 or via e-mail at [email protected]
Early subscriber discounts are available until June 30, 2004.