FOSTER CITY, Calif.--May 26, 2004-- Automation is key to more efficient operations at The Ideal Printing Company Limited in Woodbridge, Ontario, Canada, a commercial printer that is reducing turn-around times and increasing revenues through implementation of the Logic SQL management information system from EFI. EFI is the world leader in digital imaging and print management solutions for commercial and enterprise printing. EFI's Logic SQL(TM) combines end-to-end integration of the print production process with a powerful set of data collection tools, designed for printing operations with a mix of web, sheetfed and/or specialty processes. Logic applications cover every business function, from estimating to billing, order entry to shipping, purchasing, inventory control, finished goods, accounting and more. "We're a very tight-run ship and try hard to use automation to the fullest," says David Ball-Quenneville, Estimator and Information Systems support for Ideal Printing. "We use Logic for estimating, job costing, accounting, inventory, invoicing, job ticketing, and purchasing, relying on all of them because of Logic's integration. Integration is critical for us, because we do things as lean and mean as possible. Our beliefs include 'you do, you key' and 'only enter data once.'" Continues Ball-Quenneville, "With tight budgets, and quicker turnaround times, full computerized integration has become not a convenience, but a necessity. Customers want to know what's going on, and we want to know what our revenue is at the end of day. The use of each Logic module really helps us answer these questions." Ideal Printing, whose clients are mainly in the banking and advertising industries, uses Logic's inventory module and job costing reports to reduce their time spent tracking work in progress. "All work in progress is now centralized, so one report does what used to take a day or more to put together. Now, instead of managing the process, the process is being managed in a far more automated sense," he says. "We're not spending our time dealing with collecting and compiling discreet data; the data is already there. And, if done correctly, data in Logic only needs to be entered once and then it can be proliferated through the various applications, saving time and staff energy." Ball-Quenneville also says he appreciates the quality of EFI's products and the expert support staff. "I've worked with other applications, and I've been very disappointed by the number of bugs," he notes. "EFI takes a very structured approach to developing their products, so it's a pretty extreme rarity that you're going to see bugs. The staff is very knowledgeable, and the support and implementation is organized very well."