(Weymouth, MA) May 20, 2004…InfoTrends/CAP Ventures announced today the launch of a landmark study on the print production software market. The multi-client study and market forecast entitledThe Global Print Production Workflow Market: Enabling Fundamental Business Change in Graphic Artswill be the first-ever comprehensive study and forecast of the worldwide print production-related software market.
As the print industry matures and print volumes are threatened by alternative media, print service providers must reexamine and reengineer their basic business model and operations protocols to adapt to the changing business climate. For the savvy print provider, revenue growth and increased profit will be dependent upon two critical
factors: the adoption of new workflow efficiencies to reduce costs and an expanded portfolio of higher-margin value-added services.
Although better, faster, and cheaper equipment will play a role in advancing these objectives, the software will drive the devices that provide differentiation to print service providers and solutions vendors.
InfoTrends/CAP Ventures’ study will accurately size the market for software and related services by product category; present a detailed analysis of service providers’ attitudes, plans, and trends; and forecast growth of the market over the next five years.
Software and solutions vendors will walk away from the study with the ability to clearly understand market trends, correctly assess their market opportunity, and confidently plan future directions. Print service providers will gain a powerful how-to guide to aid in their purchasing decisions and also obtain the critical information they need to remain competitive.
The research for this study will include interviews with over 100 leading worldwide software and solutions vendors and 500 interviews with print service providers in North America and Western Europe. Service providers will encompass a broad range of business sizes and specialties, including commercial printers, quick printers, digital print specialists, direct mailers, data centers, and in-plant establishments. Combined with extensive secondary research, these surveys will provide the framework for the study.
The results of this study will provide the information required to:
• Prioritize product and market opportunities
• Understand customer perceptions and requirements
• Identify new business opportunities
• Support product and service strategic planning
• Improve sales and marketing activities in key market segments
• Determine service and support requirements
• Determine pricing strategies
“This surge of technological growth in the industry clearly presents an opportunity for software and solutions vendors,” commented Holly Muscolino, a Director at InfoTrends/CAP Ventures. “Our study will provide them with the information and insight needed to clearly understand the market trends and opportunities available, and also give them the confidence to make successful business decisions in the future.”
To learn more about the study or to become a sponsor, please contact Alison Hipp at (781) 616-2100, ext. 126 or via e-mail [email protected]
subscriber discounts are available until July 15, 2004.