Market leading direct marketing solutions company leverages Ricoh's inkjet technology to produce shorter runs at a lower cost
CHICAGO (GRAPH EXPO 15, Booth #1231), – Ricoh Americas Corporation today announced that DirectMail.com, a pioneer and market leader in direct marketing solutions, is benefiting from increased productivity and decreased costs by implementing solutions from Ricoh. DirectMail.com has upgraded its operations with Ricoh's InfoPrint 5000 MP continuous feed monochrome inkjet system to enable the migration of a large percentage of their legacy toner equipment work to inkjet. This transition allows the company to address increased capacity associated with new jobs while maintaining the existing operation schedules allowing for minimal disruption in the customer's day-to-day workflow.
"We had two things happening at the same time," said Chris Zarnosky, Vice President, Data Services of DirectMail.com. "Our legacy toner equipment was reaching its end of life, and our clients' focuses were shifting toward high variability and smaller jobs with shorter turnaround times. That shift, coupled with our increasing volume of work, meant we had to re-evaluate the types of printing solutions we needed. Between its versatility for short-run jobs and its ability to print documents of the same quality as our legacy equipment at a lower price point, switching to Ricoh's InfoPrint 5000 was an easy choice."
A 40-year-old company, DirectMail.com has state-of-the-art headquarters near Washington, D.C. Its 225 employees help more than 200 of the nation's leading brands and fundraisers maximize their return on marketing investment by leveraging data and analytics across multiple channels. One specific way the company has seen ROI is through its preprinted forms program. By switching from aging toner equipment to monochrome inkjet, DirectMail.com is able to produce variable content on those forms in a more efficient and simpler manner, more cost-effectively, improving time to market for their clients' direct mail campaigns. Ultimately, with Ricoh's inkjet technology, DirectMail.com has exceeded quality requirements for current clients and is now creating revenue opportunities with new ones.
"Part of our mission at Ricoh is to become a partner to our customers and assess their end-to-end operation so we can help determine the best solutions to address potential challenges and help them grow their business," said Andre Brazeau, Vice President of Production Print Solutions, Ricoh Americas Corporation. "By working with DirectMail.com to make technology changes at a time when their systems were reaching end of life, we were able to help them capitalize on the ROI potential of inkjet while also giving them the opportunity to explore a technology that could help them expand their business. Given the positive response by DirectMail.com's clients, we anticipate a long and mutually beneficial relationship with the company."
To learn more about the InfoPrint 5000, visit http://rpp.ricoh-usa.com/products/production-printers/continuous-feed/infoprint-5000-mp.