PARAMUS, N.J., MAY 18, 2004 – Printers seeking insights into the many issues involved in developing and running a successful fulfillment operation will find them in the NAPL Survey of Fulfillment Practices Report, now available from the National Association for Printing Leadership (NAPL). The 38-page report takes a realistic look at fulfillment, examining both its advantages and disadvantages as a diversification strategy for printing companies.
“Because it can be a lucrative area of diversification for printers, fulfillment has been receiving more and more attention from printers looking to expand beyond traditional print,” notes Joseph Vincenzino, NAPL senior economist. “As they should in all areas of diversification, however, printers must first determine if fulfillment services make sense for their organizations. Companies that decide to go ahead should keep their eyes opened to the potential stumbling blocks to minimize unpleasant—and costly—surprises along the way.”
Drawing on data from 140 printers, more than two-thirds of which have fulfillment operations with the balance planning to add them within the next two years, the Report features “dos and don’ts” from those in the trenches and examines:
• How to evaluate the viability of adding fulfillment services.
• Specific fulfillment applications and practices.
• How to avoid common pitfalls.
• Fulfillment’s impact on print volume, profitability, and client turnover.
• Effective marketing and selling strategies for fulfillment.
The NAPL Survey of Fulfillment Practices Report is available to NAPL members at the special price of $99 (non-members, $149). To order, call (800) 642-6275, ext. 1318.
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