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Xerox Secures Major Contracts, Attracts 68,000 Guests to drupa Exhibition

Press release from the issuing company

DUSSELDORF, Germany--May 13, 2004-- Marking the midpoint of its presence at the drupa 2004 trade show, Xerox Corporation announced it has already hosted more than 68,000 visitors in its digital printing showcase, secured a series of new multimillion-dollar customer contracts, and delivered on its digital print industry leadership with nearly three-quarters of exhibit attendees surveyed agreeing or strongly agreeing that Xerox's overall presence at drupa was second to none. At the world's biggest trade fair for the printing and paper industry, which began May 6, Xerox's drupa theme - The New Business of Printing: More Ways to Profit - reflects the company's focus on developing resources that can help its commercial print, graphic arts and professional print customers be more successful. "We estimated that Xerox would receive around 70,000 visitors to its exhibit over the length of the show, and we've welcomed almost that number within the first week," said Thomas F. Wetjen, vice president and general manager, worldwide graphics communications industry business, Xerox Production Systems Group. "And our guests are not just there for research. Customers are looking for better ways to streamline and cut costs associated with printing workflows. We're seeing tremendous interest in our digital print and workflow solutions as companies across the globe strive to become more competitive, more cost efficient and more dedicated to quality." "This event has turned a simple interest in digital printing into a serious investment in a digital future." Among the highlights of the show so far: Several pan-European DocuColor iGen3 Digital Production Press sales contracts in Austria, Denmark, Germany, Italy, the Netherlands and the United Kingdom, in addition to major contracts for Xerox's new Nuvera(TM) 100/120 Digital Production Systems. The following are examples of the orders resulting from Xerox's presence at drupa, underscoring the company's global leadership in digital document production and services. TED Gigaprint chooses Nuvera systems From Holland, TED Gigaprint has confirmed the first order of Nuvera 120 Digital Production Systems in Europe, along with another DocuColor iGen3. The company already prints 20 million digital color copies a year, which it intends to increase to 30 million in the next 12 months, while expanding the production of its 155 million black-and-white copies by 30 percent a year. TED Gigaprint networks all of its production through the "DocuTraffic" software application, which it developed for its own use and is now sold by Xerox as part of the Xerox FreeFlow(TM) Digital Workflow Collection. The Xerox Nuvera systems, described by the company as "the new generation of monochrome printing press," offer increased production speeds and improved print quality. Continuous-feed printers, Nuvera presses in Switzerland Customers in Switzerland are also accelerating their move into the "new business of printing," with commercial printers Seetal Schaller AG and Vogt-Schild/Habegger Medien AG purchasing the latest Xerox technology at drupa 2004. Seetal Schaller AG bought the Nuvera 120 Digital Copier/Printer to reinforce its direct one-to-one marketing strategy by printing more jobs, improving its paper handling and taking advantage of Xerox's quality of technical service. The Ruffeisen Bank ordered a Xerox DocuPrint 1050 CF continuous-feed printer with a Xerox DocuSP controller application to print transactional statements and business materials. The DocuPrint 1050 CF replaces a cut-sheet printing product and will provide more flexibility in terms of the paper stocks it can handle, and a much higher print speed than the existing machines. Buckingham Press purchases iGen3 Based in the United Kingdom, Buckingham Colour Press has purchased a DocuColor iGen3 to help the company further expand its digital production capacity. The award-winning printer is already a longtime Xerox customer and will add the iGen3 to extend its capabilities in the one-to-one personalization and on-demand printing market when it is installed in June. Industry analysts at the show also noted Xerox's leadership in the digital print industry. "Its theme, the "New Business of Printing," has real meaning, and visitors to the Xerox stand are seeing opportunities on how they can expand their businesses and levels of profit," said Andy Tribute of Attributes Associates, an internationally known industry analyst and writer. "In addition, I find Xerox's Profit Accelerator one of the best resources for customers to rapidly develop and build their business in the market of digital printing." Profit Accelerator is a set of software, books and resources, training and other tools to help print professionals optimize the use of their digital production systems. Last week at the start of drupa 2004, Xerox rolled out seven new digital systems with an expanded suite of services and workflow tools that reinvent traditional ways of printing, fuel new revenue, and drive profit for customers as well as Xerox. Reinforcing its No. 1 position in the digital printing market, Xerox is using drupa to demonstrate how print providers can capture new business and expand into high-growth markets. The company is also showing the industry's broadest digital portfolio - up to speeds of more than 1,000 images per minute - designed to print everything from paperback and hardcover books to personalized travel brochures, colorful real estate flyers, wallet-sized photo ID cards, and large-scale architectural drawings.