Cambridge – In a significant strengthening of its presence in the North American and Latin American markets, Xaar, the world’s leading inkjet technology specialist, has appointed Don Whaley as Director of Sales, Xaar Americas.  In addition, the company has also opened a new sales and support office in Texas.

Don Whaley joins Xaar from Piksel Inc, the leading provider of SaaS-based video platforms, where he was Vice President, Global Channels.  He has also held a variety of senior sales management, business development and marketing positions with The Wind Group and Kodak.

The new Sales and Customer support office is housed in purpose-designed premises in Grand Prairie, Texas, close to Dallas/Fort Worth International Airport.  The facility provides training and demonstration suites and engineering support for Xaar customers in the USA, Canada and Latin America.

“This is a great time to join Xaar,” says Don Whaley.  “There are big opportunities to extend the penetration of the company’s market-leading inkjet technologies in the graphics, packaging and industrial imaging markets throughout the region.  It’s my role to realise the potential, and I’m hugely excited at the prospect.  The resources of the new Texas office, just a few minutes from the airport, are a big advantage and we expect the training and demonstration facilities to be busy with customers and prospects.”

“We’re delighted to secure Don Whaley to spearhead our drive into the American markets,” says Richard Barham, Xaar’s Chief Customer Officer.  “He has a superb track record of driving growth with global technology companies, and his packaging and graphics industry knowledge, experience and enthusiasm will be a huge asset for us in these important markets.”