New boutique agency will offer Tukaiz customers creative strategy, design and development for all channels of advertising and marketing communications
Franklin Park, IL - Tukaiz, a leading marketing services production company, announces the opening of its in-house boutique creative division, agenz. The addition of a focused agency resource allows Tukaiz to accommodate the growing demand from its customers seeking a more streamlined creative, production and fulfillment process that can move quickly from creative conception to final production delivery. Specializing in campaign strategy and design leadership for both digital and traditional media, agenz offers the advantage of back-end support from Tukaiz’s award-winning marketing production services. This comprehensive suite of services in one location provides clients world-class creative with time efficiencies and costs savings that benefit marketers’ bottom line.
“Having a comprehensive agency capability right on our campus gives us yet another service we can offer clients who understand the value of streamlining their marketing efforts with a start-to-finish solution,” said Dan Defino, vice president and managing partner for Tukaiz. “What is most exciting is that it allows us the opportunity to think strategically about the end of the creative process in the beginning. It reverses the historical approach and brings tremendous added value to our loyal clients and new prospects.”
The common approach to the creative process involves a workflow where a company outsources production and digital tasks to multiple vendors after the approval of a creative concept. This standard approach, which requires extensive coordination to achieve the desired end product, often results in delays, mistakes and suboptimal results. Having agenz as a division of Tukaiz allows its creative and account staff the added advantage of working directly with the production group responsible for the output of the project, taking multiple steps out of the typical creative process and dramatically improving speed to market.
This new approach to client service has already been implemented into many client accounts, along with Trinchero Winery, Arby’s, Chicago Health Medical Group, TGI Friday’s and innovative surgical illumination leader, Invuity, signing on as new clients of Tukaiz.
In addition to creative strategy, design and execution of marketing campaigns, agenz will also fully support Tukaiz’s proprietary online marketing management system, Backstage™, an online ordering system and production process that goes beyond traditional web-to-print. This collaboration allows organizations to more effectively communicate locally and regionally, while empowering local markets and franchisees with easy to execute campaign materials, customizable templates or customized POP/POS materials.