PARAMUS, N.J., JUNE 2, 2004 – The National Association for Printing Leadership (NAPL) has released the inaugural issue of its new Journal of Graphic Communications Management, a quarterly periodical designed to give NAPL members real-world insights into dealing with the issues that concern them the most in moving their businesses forward. The Journal replaces Printing Manager as the flagship publication of the Association’s comprehensive roster of periodicals. The first issue of this exciting new periodical explores an area of critical importance to all printing companies—service diversification. Through in-depth articles and case studies, the Journal focuses on the rapidly growing areas of fulfillment and digital services, and shows how graphic communications companies are using these offerings to strengthen their competitive positioning in today’s challenging marketplace. “By focusing on the experiences of our industry peers and the input of expert industry consultants, the Journal provides members with information and resources they can use to determine their own course of action when it comes to diversifying their business offerings,” said NAPL Chairman David C. Branch, chairman and CEO of Branch-Smith, Inc., Fort Worth, Texas, in introducing the new periodical to members. In coming issues, the Journal will explore other topics that members have identified as areas of concern, including effective strategies for dealing with the new and complex competitive environment; how to market effectively to current and prospective customers; and the impact of economic recovery on recruiting, hiring, and retaining outstanding employees. The Journal of Graphic Communications Management is distributed to NAPL members as a benefit of membership. Non-members may view an excerpt from the current issue at www.napl.org.