Barjan Products Selects Totalworks To Develop New Content Creation Solution
Press release from the issuing company
CHICAGO, IL—March 4, 2003— Barjan Products, the leading marketer of general merchandise products to North American travel centers and the largest distributor to the US car wash market, has selected TotalWorks, a leader in providing enterprise-publishing solutions, to help create a publishing database and to create their primary and specialty catalogs, while supporting a new branding initiative further solidifying Barjan’s position as the market leader.
“This new solution from TotalWorks will allow us to create our main catalog fast and efficiently, and respond more quickly to an ever changing market by producing brand, category and other criteria specific collateral that can be easily created and produced in electronic or printed format,” said Ted Meyer, Barjan’s Director of Staff Services. “This will save us and our partners’ significant time and money while allowing both of us to respond to constantly changing market needs and desires.”
Using TotalWorks Publishing Pro 2 Enterprise Publishing Solution, Barjan and its channel partners will be able to easily create, produce and deliver customer specific sales and marketing materials through a state-of-the-art process that will produce a variety of promotional materials for collateral initiatives, including, but not limited to, fliers, brochures and client specific catalogs. This will make it easier for sales and marketing teams to catalog, manage, transform, and deploy information, including product photographs, graphics, prices and descriptions.
Headquartered in Rock Island, IL, Barjan Products sells and markets more than 7,000 items to over 5,000 locations in North America through catalogs, fliers and a nationwide network of representatives. Working through three major warehouse locations and with more than 600 associates, Barjan sells a vast array of general merchandise ranging from tools, toys and novelty items. The 40 year-old company markets its own brands as well as many nationally recognized brand name products.
“We are delighted to be working with Barjan to develop a unique electronic content database interface which will establish the foundation to streamline their current production and marketing capabilities and drive future initiatives”, said Gail Ludewig, CEO of TotalWorks. “
TotalWorks is known throughout the publishing industry for its state-of-the-art publishing solutions, content/asset management and web-enabled workflow solutions. Its clients include United Stationers, ACE Hardware, Blue Cross Blue Shield, EGS/Appleton and many others.
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