PCG to represent Historic Newspaper Archive
Boston – Industry consultancy Publishers Communication Group (PCG) has been selected by the Christian Science Publishing Society to represent its Historic Newspaper Archive. PCG will sell the retrospective collection, which digitizes nine decades of the award-winning The Christian Science Monitor, to academic institutions, public and government libraries in North America.
Covering the period 1908-1996 of the prestigious secular newspaper’s backlist, The Christian Science Monitor archive offers researchers the opportunity to browse complete historic issues, search by keyword, author, date range and more than 20 article types, and download and share articles, front pages photos and display ads in PDF format. With a sophisticated interface, users can also track recent searches, save articles, email documents, create a bibliography, export citations, and create Web pages.
PCG, a division of Publishing Technology plc, is a sales, marketing and research firm providing audience development strategies for over 100 scholarly publishers each year. With this agreement, PCG continues to grow its program of full-service global representation services. By leveraging established networks in the US initially, PCG will execute library-facing telemarketing and content sales programs for the historic and journalistic resource, available via subscription or as a one-time perpetual access purchase.
Melissanne Scheld, Managing Director of PCG commented: “We are excited to work with The Christian Science Monitor to broaden the institutional reach of its thoughtful and constructive perspectives over the course of the 20th Century. PCG is uniquely positioned with the personnel, expertise and library relationships to deliver this valuable content to educators, students and researchers of contemporary history and reporting. We are confident that our specific experience promoting digital collections will allow us to execute a sales plan tailored to The Christian Science Monitor’s growth strategy.”