Prime National Publishing Corp. Selects Cadmus ArticleWorks
Press release from the issuing company
RICHMOND, Va., May 14 -- Cadmus Communications Corporation announced today that Prime National Publishing Corp. (PNP) has signed a multi-year agreement to use Cadmus ArticleWorks(SM) to deliver secure PDF files and print-on-demand journal content. Prime National Publishing, the publisher of ten peer-reviewed journals in the areas of Hospice Care, Alzheimer's, and other healthcare fields, will use ArticleWorks to supplement its current reprint program and control unauthorized distribution of their content.
"We see this as a low-risk, high-reward opportunity to extend the reach of our publishing program and enhance our revenue," said Prime National Vice President Richard DeVito, Jr. "ArticleWorks allows us to control pricing and sell article reprints through our website in both printed and electronic formats. We can now reach out to new customers at a lower price point and with a more varied offering than is possible through many content portals."
Using Cadmus ArticleWorks will allow PNP to offer article downloads protected by a unique digital rights management (DRM) solution that does not require the reader to download any additional software applications or plug- ins. In addition to the secure PDF feature, ArticleWorks will also give PNP customers the option to order printed copies of articles in single or small quantities that previously were impractical in a conventional reprint program. All orders will be placed through Prime National Publishing's website (www.pnpco.com) and fulfilled by Cadmus.
"We are excited about Prime National Publishing's selection of ArticleWorks as its content on demand solution." Hai Tran, Senior Vice President of Technology and Strategic Development, continued, "As the scientific, technical, and medical (STM) community moves toward an online, article-based economy, publishers need creative solutions and alternative sales channels to deliver content while still maintaining control of their assets and reinforcing their brands."
For information about other innovative technologies and products developed for publishers by Cadmus, visit www.cadmusknowledgeworks.com.
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