Dallas, Texas, USA - TRESU Royse, the American subsidiary of the global flexo technology provider TRESU Group, has strengthened its customer service team in Latin America by appointing Elvis Fajardo as sales manager for the region.

Mr. Fajardo will provide business consultation, technical and market advice and fast problem solving to customers and TRESU distributors.   Fluent in Spanish and English, Elvis has substantial experience incustomer relations, sales and buying, following a career in financial services, retail as well as supply and chain. 

Latin America has experienced a notable growth in the flexographic installed base, to meet the demand for high-impact package presentation economically. Users of the process are turning to technology suppliers for long-term solutions that drive down ownership cost in order to overcome the challenges of slow cash-flow and an economic climate that, while showing signs of improvement, remains uncertain.

Scott Hibbs, president and CEO of TRESU Royse, comments: “With our retrofitting programs and ancillary equipment, TRESU is driving the adoption of leaner and more productive, cleaner, automated flexo workflows. Thanks to his extensive customer experience, Elvis is well-placed to offer the investment guidance and ongoing advice that will enable customers to unlock maximum long-term value.”

Highlights of TRESU Group’s ancillary product program are the F10 iCon ink supply system, which automates ink pressure and viscosity in flexo printing machines,  and sealed, pressure-controlled chambered doctor blade systems enable direct, foam-free transfer of ink / coating to the anilox cells and fast changeover times.