Editions   North America | Europe | Magazine


Data Marketing Sales Leader Rich Barclay Joins BCC Software

Press release from the issuing company

New Vice President of Sales Continuing to Expand BCC Software Footprint

Rochester, NY - Today, BCC Software, a leader in postal products and data marketing services, announced the addition of Rich Barclay as Vice President of Sales. In this role, Rich will leverage his decades of data industry experience to drive the company’s strategic outreach and meet growing customer and partner needs.

“We are excited to have Rich Barclay join BCC Software as our new Vice President of Sales,” said Chris Lien, President of BCC Software. “His proven sales leadership and impressive knowledge of data base marketing will enable BCC Software customers to expand their business, leveraging our expanding suite of postal solutions and Data Marketing Services.”

“BCC Software has been successfully supplying world class services and solutions to the direct marketing industry for over 25 years! I am fortunate and ecstatic to have the opportunity to join the industry leader in postal and marketing related services,” said Barclay. “Today’s consumer is sophisticated, discerning and demanding. They have more choices than ever and are expecting brands to communicate with them through personalized, one-to-one, relevant and timely communications. BCC has been helping direct marketers and their service providers solve the challenges around delivering media that enhances their customers brand experiences. I look forward to working with Chris, the Executive Team and an extremely talented group of sales, service and engineering professionals in continuing to deliver both core and new solutions that help direct marketers solve both their toughest challenges and greatest opportunities.”

As the newest member of the BCC Software executive leadership team, Rich will work closely with President Chris Lien and VP/GM of Data Marketing Services Steve Lopez to accelerate the continued growth of data driven solutions that enhance customer communications. Barclay is excited to bring expanded awareness to the multitude of innovative solutions offered by BCC Software that enable companies to deliver the right message, to the right person, at the right time.

Prior to joining BCC Software, Barclay held sales leadership positions at marketing services companies of various sizes ranging from small emerging business to the largest service providers in the world. He will be leveraging this wealth of experience to bring exciting and practical solutions to BCC Software’s customers.

Barclay concluded, “BCC is in an enviable market position with a strong customer base across a variety of industries. I look forward to working closely with these organizations to continue to leverage existing solutions while identifying new and innovative ways to improve their customer communications.”


Join the discussion Sign In or Become a Member, doing so is simple and free