KENNESAW, Ga. – April 21, 2004 – Heidelberg today announced it has concluded its NexPress Roadshow program after two successful years with a final stop at Print Logics, a full service digital printing, finishing and fulfillment shop headquartered in Austin, Texas.
Hosted by Heidelberg’s Business Development Services team and local printers, Heidelberg’s Digital Roadshow program has provided thousands of printers and digital press operators with hands-on instructions and technical support in 18 different cities around the country. Heidelberg, which designed these events to offer local print industry professionals the opportunity to test out new equipment and discuss their views with fellow colleagues, continually re-developed and fine tuned its digital program into one of the most educational in the industry.
Niels M. Winther, president of Heidelberg USA, was among the many attendees to participate in the final show. Dan Nichols, owner of Print Logics, along with Sherri Martin of Heidelberg’s Business Development Services team hosted the event for roughly 100 guests. Other attendees included E.J. Flamer from [email protected]
and Sharon Rossmaessler, account supervisor, from LB Works, a Leo Burnett Company.
“The road show series was designed to increase awareness within the print community and allow customers to be seen as an example to industry experts,” said Vahaaj Khan, director of digital product management. “Each customer who hosted an event was chosen based on their ability to divert from an average shop into an atypical business. It provides an atmosphere for audience members to mingle with presenters and learn hands-on techniques when using digital applications including variable data.”
The road show included two sessions that reached the broad spectrum of audiences involved in digital printing around Texas. The morning session included instruction and information for graphic artists, commercial printers and print brokers, while the afternoon sessions focused more on government printers, print buyers and corporate in-plant operator needs. Seminars, tours and entertainment were also a part of every road show.
Print Logics hosted the final event to coincide with the ribbon-cutting ceremony of its new 15,000-square foot, state-of-the-art facility. The new shop includes recently installed Heidelberg systems, including a Digimaster 9110 and NexPress 2100 press. The ceremony was attended by many local dignitaries, Heidelberg executives, customers and other quests from around the state.
“We were extremely honored to be chosen to host this unique event and pleased with the great turnout,” said Dan Nichols, owner and chief executive officer of Print Logics. “We’ve always felt like we’ve had a partner in Heidelberg and we couldn’t be happier with the performance of both our NexPress and Digimaster systems. Since the installation of both, we’ve seen a dramatic increase in our output capabilities and an improvement in the quality of our color work we’ve been able to produce for our customers. It was an honor to demonstrate our capabilities to our peers and customers during the road show event.”
Print Logics, which opened in 2002 as a small digital quick printer with just 11 employees, has grown to become one of the fastest growing digital shops in the region with 45 full time employees. In 2003, Print Logics increased sales by more than 200 percent and currently expects to exceed that growth rate in 2004. Print Logics’ main business focus is on the production of training materials, color covers, learning aids, brochures, flash cards, marketing and direct mailing pieces.
“We want customers who do unique jobs like Print Logics to have the opportunity to showcase how successful they have been using digital and variable data software,” said Khan. “The road shows demonstrate the growth opportunity in digital and in traditional sheetfed offset.”