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NUR Partners with Sefar America to Market Printers

Press release from the issuing company

LOD, Israel, April 13 -- NUR Macroprinters a leading supplier of wide-format inkjet production printing systems for the out-of-home advertising market, today announced that it is partnering with Sefar America, Inc. to market its wide-format, inkjet production printers and presses to graphic screen printers in North America. Sefar America will sell the NUR Tempo(TM) flatbed inkjet press, the NUR Fresco(R) series high throughput wide-format inkjet presses and the NUR Ultima(TM) HiQ cost-effective wide-format inkjet production printers to its current customer base of graphics screen printers in the U.S. and Canada. In addition, Sefar plans to distribute inks for NUR Tempo, NUR Fresco and NUR Ultima HiQ printers from its network of warehouse facilities located across North America. NUR America will continue to market its equipment directly to printers outside of the screen-printing industry. Sefar America is the North American division of Sefar AG, a manufacturer of precision woven synthetic mesh, serving the screen-printing and filtration industries for over 170 years. World-renown for offering the most comprehensive and diversified mesh line available, Sefar serves as a single- source solution provider by offering complementary adhesives, screen making chemicals, and state-of-the-art prepress equipment from Grunig Interscreen. Sefar is headquartered in Zurich, Switzerland, and has offices in Australia, Brazil, Canada, China, France, Singapore, Spain, Thailand, and the United States. (See www.sefar.com for more information.) "Our business strategy is to provide our customers a total value-added package that gives them solutions for both their product and process needs," said David Koebcke, Executive Vice President of the Sefar America, Inc. Screen Printing Division. "As the screen-printing business continues to embrace digital imaging technologies, it makes sense for us to add the NUR Tempo, a state-of-the-art flatbed inkjet press, to the range of solutions we offer. We will also offer the NUR Fresco and the NUR Ultima HiQ series, when they are appropriate to our customers' workflow or budget requirements." Dan Gilsdorf, Director of Technical Services at Sefar America, adds "We spent considerable time researching the various inkjet production printing systems on the market today. We reached the conclusion that the speed, versatility and quality of the NUR Tempo are most likely to offer a viable and complementary solution to graphics screen-printers for their short-run jobs. It's an excellent solution that complements our customers' existing workflows. We believe that NUR's printers will help our customers make the digital transition and explore new business opportunities." Concludes Nachum Korman, President of NUR America, Inc., "We are very enthusiastic about our relationship with Sefar America. Their excellent reputation, large customer base, and the sales and infrastructure resources to properly introduce NUR's products, will greatly increase our ability to penetrate the graphics screen-printing market. At the same time, we will continue supporting our other distributors who are helping us penetrate the growing digital graphics market worldwide. We look forward to a successful and long term partnership with Sefar America."