Vio Enables Online Preflighted Advertising Submission For Telegraph Group Limited
Press release from the issuing company
April 8, 2004 -- Just two months after implementing a Vio/Markzware preflighting solution, the publisher of the UK's leading broadsheet, Telegraph Group Limited (publisher of The Daily Telegraph and The Sunday Telegraph), is already receiving up to 15% of electronic advertisements via its new preflight and delivery website, which is hosted and managed by Vio.
The solution, which has been integrated by Vio, enables the newspaper’s advertisers to preflight and send files directly into the company’s workflow, free of charge. Advertisers simply go to the designated section of the company's website at and download the service. They are then quickly able to check their digital files using the integrated Markzware preflighting technology - FlightCheck Online (formerly known as MarkzNet). A Vio JDF customised job ticket accompanies each preflighted ad, to provide specific information required by the Telegraph about each advertisement. The job ticket also attaches a preflight report, as well as the checked advertisement, ensuring it meets the newspaper’s production requirements, which are set up as predefined parameters within the FlightCheck Online tool. Files that present integrity or accuracy problems are flagged up instantly, enabling the user to make the necessary changes prior to sending.
Mark Fletcher, Group Ad Production Manager, Telegraph Group Limited is very impressed with the solution and level of service his team has received working with Vio. He comments, "We receive electronic advertisements through various forms of file transfer ie ISDN, ADS or Quickcut. Whilst these services enable our customers to send files, only Quickcut offers a checking process. When a file reaches us we can't always guarantee it's going to be production ready.”
“But with the Vio solution, advertisers can now automatically check and deliver a document, from their desktop with very little manual intervention, no matter where they are in the world, free of charge. The process is helping to streamline our production, eliminating the need to contact the client to ask for problem files to be corrected and re-supplied.”
"The solution has been in place since November and already we’ve seen a positive take-up. In the first two months we had received nearly 1,000 files from the UK and across the globe. This volume of traffic on a new service has certainly exceeded expectations. At present the service has been marketed to classified display advertisers and for the run of paper (ROP) advertisers still providing bromide. We plan to roll out the service to the rest of our customers in three more stages and given the response to date, we are sure we'll continue to be impressed with the results this solution offers.”
He continues, "We first viewed the workflow technology at a trade show last year and immediately spoke to Vio about the possibilities of developing a preflighting system that could be integrated with our existing technologies and extend the delivery choice to our advertisers. Our main search criteria when looking for a product was that all files sent to us would reach us fully validated through an online preflighting solution. We wanted a cost-effective solution that not only helped our customers deliver production ready files but was user-friendly and easy to download - with Vio we’ve achieved this.
“We are of course, aware of other suppliers, however, we’ve had a long standing relationship with Vio having used it in the past to transfer all of our colour advertising. Due to our confidence in its market experience and proven integration with other leading industry products, we were more than convinced Vio would provide a secure service and accommodate the wide variety of advertisers a major newspaper has to deal with on a daily basis."
Miranda Clegg, group marketing director at Vio says, ‘The solution we've put in place for Telegraph Group Limited, is another successful implementation of the integration between Vio and Markzware to provide an online preflight solution based on FlightCheck Online. In the market, the technology also supports the J Jays / Reed Business Information 'Check n Send' solution, and the Periodical Publishers Association’s (PPA) Pass4Press site. By managing and hosting Telegraph Group Limited’s preflight and delivery website, we are able to control and monitor the whole process for them.”
“This solution for the Telegraph Group Limited, is a good example of how customised job tickets can impact a newspapers workflow. In order to achieve the maximum level of automation, all the information entered by the sender is presented to the newspaper in the form of a JDF job ticket. This information can also be integrated and used with other internal business systems."
Mark concludes, "Ultimately, we hope to export data held in our booking systems and automatically fill out a client’s job ticket. We will then be able to check not only the files integrity but also its match against the ad booking. We will check that a file is correct in many ways, correct in dimensions, correct in colour or mono, even if it is on time! This process will be carried out in the second stage of development work which is due to start soon. The Vio team really knows what it is doing and has given us confidence from the start. Having worked with Vio throughout the development and integration process, it’s very apparent that the company provides well-developed and well-thought out products.”
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