Valhalla, NY, April 1, 2004 - Fuji Photo Film Co., Ltd. announced today in Tokyo that Atsushi Yoneda has been named President and Chief Executive Officer of Fuji Photo Film U.S.A., Inc. He succeeds Yasuo "George" Tanaka, who has been appointed Chairman, a new position. Tanaka has led the company since 1998. Yoneda was appointed Executive Vice President of the company in 2001 and Senior Executive Vice President in 2003. He also served as Chairman and Chief Executive Officer of Enovation Graphic Systems, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc. that distributes equipment, consumables and technical services to the graphic communications industry. "Fujifilm USA has grown and prospered during a period of great change under George Tanaka's leadership," said Yoneda. "He has strengthened our organization while successfully marketing new digital products and technologies to the various industries we serve. At the same time, he has reinforced our company's commitment to those industries, to our customers, to our employees and to our communities, and I share in his commitment to these important constituencies." "Atsushi Yoneda has great leadership qualities and a wealth of experience and he has contributed much to our company," noted Tanaka. "I look forward to working closely with him as we lead our company to even greater levels of success." Tanaka joined Fuji Photo Film Co., Ltd., Fujifilm USA's parent company, in 1963 and serves on the Board of Directors as Senior Vice President, Representative Director. Yoneda joined the parent company in 1965 and serves as a Corporate Vice President. Both executives are married with grown children and live in Westchester County, NY.