A colorful collaboration for Xerox Canada and the ReelWorld Film Festival
Press release from the issuing company
TORONTO, April 1 - Xerox Canada is partnering with the 2004 ReelWorld Film Festival to blend its corporate focus on diversity and digital colour printing by producing all of the festival's printed materials. Valued at $30,000, all of ReelWorld's program booklets, mini-schedules and posters are being produced on Xerox digital colour printers, including the new DocuColor iGen3 Digital Production Press.
"ReelWorld is all about excellence and diversity in film, so it was important that we partnered with a print sponsor with the same core values and commitment to quality," said Tonya Lee Williams, founder and president, ReelWorld Film Festival. "The posters, programs and mini-schedules are proof that Xerox delivered."
The annual ReelWorld Film Festival is dedicated to celebrating and showcasing the films of Canadian and international artistic talent from culturally and racially diverse backgrounds.
"At Xerox, a diverse workforce has been key to our success. We believe we can make a positive difference in Canada by supporting programs like ReelWorld that promote the benefits of diversity," said John Corley, vice president, marketing, Xerox Canada. "Our partnership with the festival also allows Xerox to showcase our expertise in digital printing and the outstanding colour capabilities of the new DocuColor iGen3 Digital Production Press."
Ranked as one of Canada's 50 Best Employers, Xerox Canada has a long- standing commitment to diversity. The company maintains an inclusive, progressive workplace environment that values and promotes equality of varying cultural, racial and ethnic backgrounds.
Created by actress and producer Tonya Lee Williams, also known as Dr. Olivia Winters on the national daytime soap, "The Young and the Restless," the festival starts on Wednesday, March 31, and runs through Sunday, April 4.
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