November 2003 -- Vertis, a leading provider of technology-based marketing and advertising solutions, today announced its certification to the U.S. Safe Harbor Agreement between the European Union and the U.S. Department of Commerce. The safe harbor agreement provides legal protection and a framework to safely transfer personal information from European Union (EU) countries to the United States.
Vertis is one of the largest targeted advertising production companies in the U.S. to certify that it has met the strict requirements necessary for joining safe harbor. Companies that sign the agreement with the Department of Commerce must provide superior privacy protections for personal data originating from the EU, including notice about how personal information is being used, the ability to limit disclosure of that information, and access to the data.
“Vertis processes millions of data annually for our direct marketing clients and other advertising customers,” says Don Roland, chairman, CEO and president of Vertis. “We want to empower consumer confidence by enhancing customer privacy rights internationally. Joining safe harbor is consistent with Vertis’ goals to support our global client base.”
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.