The First Coated Paper Made in the USA with 100% Post-Consumer Recycled Content

Oakland, CA -- New Leaf Paper has set a new environmental standard with the national launch of New Leaf Reincarnation 100, the first coated paper MADE IN THE USA from 100% post-consumer recycled waste (PCW). Most recycled coated papers made in the U.S. fall well below this standard, containing only 10% to 30% PCW.

New Leaf Reincarnation 100 is the latest in a long history of environmentally superior product innovations at New Leaf Paper, a company well respected for its leadership in driving sustainability in the paper industry. The new 100% PCW sheet is being praised for exceptional printability and detailed image reproduction.

Lisa Fink, Sr. Marketing Communications Specialist/Designer with BARD, Peripheral Vascular said, "I was totally impressed with the New Leaf sheet on press this week. It's got a nice feel. And the varnish really sat on top of the sheet. Great ink hold out too!"

Reincarnation 100 is the only 100% pcw coated paper made in the US that has achieved the Ancient Forest Friendly™ designation, the highest independent standard for sustainability in the paper industry.  It is manufactured with Green-e(R) certified renewable wind energy.

"We're delighted with this advance in sustainable paper and proud to recognize it with Canopy's rigorous Ancient Forest Friendly™ designation," said Nicole Rycroft, Founder and Executive Director of Canopy. "New Leaf  is providing North American print customers with a way to achieve high quality colour reproduction while knowing they are making a choice that helps take pressure off the world's last large intact tracts of ancient forest." 

Environmental attributes of New Leaf Reincarnation 100 reflect New Leaf Paper's holistic approach to sustainability:

• 100% post-consumer waste, which preserves forests while reducing landfill and greenhouse gas emissions
• Processed Chlorine Free, which helps keep rivers free of poisonous bleaching products
• Designated Ancient Forest Friendly(TM), which reflects the highest environmental standard in North America
• Manufactured with 100% Green-e(R) certified renewable wind energy, which helps reduce the nation's output of the greenhouse gases that cause global warming
• FSC certified