DAYTON, Ohio - Standard Register, a leading provider of workflow, content and analytics solutions, today announced it won an award from salesforce.com, provider of the world's #1 CRM platform, at the company's Dreamforce 2013 event.

Standard Register was recognized with a "Surfboard" award in the Commercial business segment for the innovative way in which it applied Data.com to build out customer profiles of 17,000 new accounts within days of acquiring WorkflowOne in August 2013.

"We are honored to have been recognized by salesforce.com for our innovative work in creating a 360-degree view of the customer and making it visible to the entire organization," said Standard Register CEO Joseph P. Morgan, Jr. "Salesforce is at the center of our cloud-based marketing ecosystem, which incorporates Data.com, Salesforce ExactTarget Marketing Cloud and Salesforce Pardot for campaign execution, as well as our own SMARTworks® Connect, which connects sales organizations to online and offline marketing content for more impactful messaging."

Morgan was part of a panel discussion during Dreamforce that reviewed how organizations are driving innovation using Salesforce. John Haberek, director of business process automation, participated in a separate panel discussion entitled, "Grow Faster with the Right Data at the Right Moment."

"Using Data.com as a key part of our technology stack allows Standard Register to derive deeper insights about our customers, which in turn helps us provide more meaningful recommendations and better service to them," Morgan added.

Standard Register's SMARTworks Connect, available through the Salesforce AppExchange, enables distributed sales organizations to provide more relevant tools to their franchisees, agents, dealers, distributors or brokers. Dashboards created in Salesforce and fuelled with SMARTworks Connect data enable anyone, from the CEO to a customer service agent, to drill down and see what is happening in any given customer.