BOSTON, MA – Nellymoser and NeoMedia Technologies, Inc. announced today a solution that will allow a seamless migration from Microsoft Tag (“Tag”) to other forms of mobile activations such as QR codes, watermarks, and image recognition (IR). Similar to QR codes, Microsoft Tag is a technology for triggering activations from traditional or digital media, including print.
Since Tag is being discontinued by Microsoft, customers looking for new or alternative solutions to migrate their codes now have a choice. Microsoft Tag, which held an 84% market share in the Top 100 magazines in 2010, has been eclipsed by QR codes, which comprised 68% of all mobile activations in 2012.
The joint solution by Nellymoser and NeoMedia presents brands, publishers, and agencies with options to migrate from Tag to a wide range of activation technologies such as QR, other 2D codes, or watermarks. The migrated content can be scanned with the free NeoReader® app or a branded companion app using a built-in universal scanner. Robust analytics and end-to-end client-specific options are some of the joint solution’s benefits. Incentive offers are in place until March 31, 2014.
“Nellymoser has been the go-to company for innovative print to mobile experiences driven straight-off-the page for both magazine editorial programs and advertising,” said Laura Marriott, Chief Executive Officer of NeoMedia. “Our partnership - between two of the industry’s pioneers and leaders in mobile marketing - allows us to offer a complete solution based on best practices gathered from both companies’ expertise.”
“Neomedia is one of the earliest QR companies with the most complete 1D and 2D scanning capabilities. Their large services install base is backed by solid IP ownership," said John Puterbaugh, EVP and Chief Digital Officer of Nellymoser. “Together, the companies offer publishers easy-to-implement and market-proven solutions for moving beyond Microsoft Tag.”