One of the UK's most prestigious fashion houses has ordered a Manroland press to print its own high-quality literature.
David Nieper, a designer and manufacturer of women’s knitwear, nightwear and clothing, will take delivery of the ROLAND 704LV HiPrint (four printing units and a coating unit) in December after placing the order with Manroland Sheetfed UK – owned by Langley Holdings plc, the UK engineering group based in Nottinghamshire.
David Nieper sells by catalogue and online to private, upmarket clients in the UK, Europe and further afield. The catalogue is their shop window and the highest possible print quality is essential to accurately portray their merchandise in multiple languages across the world.
The ethos of the business is Made in Britain, and quality in everything – including, of course printing. Colour management is paramount with the choice of fashion fabrics, photography, and their accurate representation onto the page.
It’s essential that customers can shop with confidence – and that’s why the company chose not just to purchase their own printing press, but that it should be Manroland.
Their decision was based on the need for the highest quality print production, and the ability to upgrade, thus future-proofing the investment as much as possible.
The machine will be supplied with ‘first fit’ for LEC-Low Energy Curing, allowing for future co-operation between Manroland and David Nieper.
The family-owned company is more than 50 years old and employs more than 230 skilled people, including designers, garment cutters, seamstresses and dressmakers. Now they’ll need print operatives too!
Christopher Nieper, Managing Director, says: "It's a big step for a fashion house to venture into printing its own catalogue in-house. All of our fashion is ‘Made in Britain’ and this will help us secure the highest quality, the most accurate colour representation and importantly, to secure local jobs."
They chose Manroland above two other competitors and cite the quality of the printed sheet as the primary reason, along with excellent colour control to reduce deviation in colour consistency during the run.
The press will be installed in the David Nieper headquarters at Alfreton, Derbyshire, and already ideas are taking root in future improvements on the quality of distribution of products with printed boxes and tissue papers.