PARAMUS, N.J., NOVEMBER 14, 2003 – Both new and experienced buyers of print will find a wealth of valuable information in Successful Print Buying: A Guide to Cost-Effective Procurement of Quality Printing, published this month by the National Association for Printing Leadership (NAPL).
Written by print buying veteran Peter Basiliere, the book shows readers how to navigate today’s complex printing market to make well-informed print-procurement decisions. The 176-page volume gives buyers the information they need to partner with their print providers in a productive relationship.
Basiliere provides an informative overview of the printing industry, including types of printing companies, industry trends, the print production process, press technologies and the qualities of various inks, toners, and substrates. A chapter devoted to the important topic of designing for print will help buyers submit better prepared jobs, and step-by-step guidelines on how to evaluate a printing company help buyers select the printers that best meet their needs.
The level of information provided in Successful Print Buying promises to make it the desk reference of choice for purchasing professionals, printing industry students, and anyone seeking to maximize the value of their printing dollar.
Successful Print Buying: A Guide to Cost-Effective Procurement of Quality Printing (NP 362) is $29.95 for NAPL members; $34.95, non-members. To order, call (800) 642-6275, Option #3; email [email protected]
; or go online to NAPL’s bookstore at http://store.napl.org.
NAPL is committed to helping the graphic arts community succeed within today’s highly competitive communications environment. The level of information provided in Successful Print Buying: A Guide to Cost-Effective Procurement of Quality Printing is a prime example of that commitment.