First Philadelphia iGen3 Customer Aims to Grow Revenue by 50%
Press release from the issuing company
PLYMOUTH MEETING, Pa. & ROCHESTER, N.Y.--Nov. 13, 2003-- The Strata Companies became the first in Philadelphia to purchase a DocuColor iGen3(TM) Digital Production Press from Xerox Corporation. The full-service marketing firm is aiming to grow revenue by 50 percent in 2004 by helping current and potential customers boost their own businesses through customized marketing communications.
"For years we have been waiting for a solution to create customized, short-run, full-color documents with quality comparable to offset," said Strata president Jeff Sammak. "The DocuColor iGen3 offers the superior quality, speed and cost-effectiveness needed to help Strata become a single source for marketing communications."
Sammak said he expects demand for DocuColor iGen3 output in the business, educational and pharmaceutical sectors will contribute to Strata's revenue growth. Specific applications that Strata plans to provide with the Xerox DocuColor iGen3 include:
Customized marketing materials for business clients: Creating documents customized by individual, market segment, sales channel or distributor, for customers within a variety of industries.
Personalized communications for universities: Implementing a one-to-one recruiting program including recruitment kits, letters and direct mail customized to prospective students. These materials are personalized using databases and university questionnaires.
Full-color and short-run multicolor documentation for pharmaceutical companies: Transferring work from offset presses; clinical documentation is completed in full and multicolor formats with faster and shorter runs.
In an educational seminar hosted for prospective customers today, digital print pioneer Barbara Pellow, Gannett Professor for Printing and Publishing, Rochester Institute of Technology, discussed successful customized communications techniques, such as targeting the right consumer with direct mail and using innovative approaches to customization with new technologies.
According to Sammak, the seminar is intended to educate attendees on the business value of full-color personalized communications created on the company's newly acquired DocuColor iGen3.
The Strata Companies is a full-service marketing communications firm, providing comprehensive solutions for the planning, creation, production and fulfillment of marketing strategies for a diverse client base. The Strata Companies have three business units including Strata Marketing Services, Strata Data Services and Strata Graphics.
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