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Tempt In-Store Productions to Spotlight Interactive Signage at Shopper Marketing Expo

Press release from the issuing company

Attendees Visiting Booth #220 Will Be Able to Launch Interactive Experiences Using Their Smartphone or Tablet

SUSSEX, WI - Tempt In-Store Productions, a Quad/Graphics company, will show retailers and marketers how to turn conventional in-store signage and displays into multichannel consumer experiences at this year's Shopper Marketing Expo, October 8-10 at Chicago's Navy Pier. Attendees visiting Tempt’s booth #220 will see how shoppers can use their mobile devices to interact with conventionally printed signs and displays to launch informational product videos, share via social media, see products in multiple color and model configurations, receive special in-store offers, and more.

"Interactive signage is a powerful marketing tool for today's retailers and, at this year's Shopper Marketing Expo, attendees will be able to experience, first-hand, how interactive signage can be used to engage consumers, increase brand interaction and promote sales in a retail environment,” said Mike Draver, President of Tempt. "We'll also demonstrate how we can provide creative design and measure results to determine what experiences are most effective at engaging consumers and driving sales."

Tempt's booth will resemble a candy store, with large-format signs, product stands and floor displays "tempting" attendees to launch interactive experiences using their smartphone or tablet.

Tempt is both an exhibitor and sponsor of the annual event, which is billed as The World's Largest Gathering of Shopper Marketing Professionals and targets retailers and marketers interested in learning about new solutions and strategies for influencing consumer decision-making on the path to purchase.


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