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XMPie's PersonalEffect Version 4.5 Is Now Available

Press release from the issuing company

NEW YORK, Dec. 17, 2008 - XMPie, Inc., the leading provider of software for dynamic publishing, is now shipping version 4.5 of PersonalEffect - its flagship one-to-one personalization software.  It provides a complete solution for the creation, deployment and tracking of one-to-one variable data publishing and cross-media marketing campaigns. It includes features designed to maximize productivity and design flexibility, as well as capabilities that swiftly take users from the design and production process to revenue generation.
After using PersonalEffect 4.5, a beta customer Christian Kopocz, CEO, prindoz from Bad Doberan, Germany said, "We were impressed with the new features and improvements PersonalEffect 4.5 offers. It is always notable when a company listens to its customers to bring to market a great tool with forward thinking development and enhancements that make it easier and faster for personalization experts and beginners alike."
An integral aspect of PersonalEffect 4.5 is the RURL Wizard, providing automated, template-based Response URL (RURL) site creation. With RURL site templates, users can simply and automatically generate fully-functional personalized landing micro-sites and quickly modify the sites to meet their customers' specifications. These built-in templates encapsulate best-practice patterns for Web-based personalized response management. One such pattern is the creation of viral "refer-a-friend" messages from a personalized landing site. Another is secure, login and password protected response sites which XMPie now calls SECURL sites. All together the RURL site templates and the RURL Wizard of 4.5 enable users to move quickly through the learning curve and become experts in providing response-generating, cutting-edge marketing communication solutions to their customers.
Further extending the benefits of e-communications, PersonalEffect 4.5 also features enhanced integration with a leading on-demand e-mail marketing provider ExactTarget. In PersonalEffect 4.5 the XMPie uProduce Marketing Console gives a complete view of an ExactTarget e-mail campaign's effectiveness through information such as whether a message has been sent, received or opened.
Another distinctive component of PersonalEffect 4.5 is U2 - a print production workflow harnessing XMPie's patented Gossiping Cluster technology. It provides unmatched output stream composition speed for clustered configurations allowing users to enjoy state-of-the-art creativity with robust print production performance.
"PersonalEffect 4.5 debuted at Graph Expo 2008 to an enthusiastic attendee response, with the most buzz surrounding its unique RURL Wizard," said Jacob Aizikowitz, president, XMPie, Inc. "With these one-of-a-kind capabilities in the hands of our users, they will no doubt add new efficiencies to their variable data and cross-media operations and expand into innovative offerings that will further differentiate themselves from their competitors."
Digital Asset Management connectivity is another enhancement to PersonalEffect 4.5. Through collaboration with PB Systems, PersonalEffect 4.5 can connect to Open Text's Artesia or Xerox's DocuShare solutions, providing a single, "go-to" location for all electronic assets used in one-to-one campaigns.
Additionally, by leveraging Xerox Corporation's unique specialty imaging technology, users can create variable microtext or "secret ink-like" florescent marks to deliver added security, counterfeit deterrence or unique design options to documents produced by VIPP-enabled output devices.
To learn more about PersonalEffect, please call 212-479-5166 or visit www.xmpie.com.

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