Des Plaines, IL - SGK, formerly marketed as Schawk, Inc., a leading global brand development, activation and deployment company that drives brand performance, announced that it has appointed Brian Silver to the position of vice president of business development, SGK Retail Practice.
Silver will be responsible for leading business development initiatives across a global marketplace within SGK's Retail Practice. The SGK Retail Practice brings ground-breaking shopper strategy ideas to leading global and regional retailers in the food, drug, mass-market and club categories by offering the right combination of unique solutions and expertise that are unmatched in developing more desirable and profitable brands.
Kim Cooper, senior vice president, business development, SGK Retail Practice, stated, "We are thrilled to have Brian join our business development team. Brian's understanding of the retail marketing process from concept to execution and expertise in navigating inside the Retail organization make him uniquely positioned to help our clients achieve higher brand performance."
"I am excited to be a part of SGK's Retail Practice and with an organization that is dedicated to delivering brand performance," said Silver. "I look forward to leveraging SGK's brand development and brand deployment services to drive engagement, purchase, loyalty and repurchase for our client's brands."
Prior to joining SGK's Retail Practice, Silver's most recent experience included executive sales positions with Big Red Rooster, a brand experience firm, and Miller Zell, a company that creates retail environments. Previous roles earlier in his career included driving business development for providers of in-store marketing and selling packaging solutions to major retailers and consumer packaged goods manufacturers.
Silver earned a MBA in Marketing & Strategic Planning from Case Western Reserve University - Weatherhead School of Management and a BSBA in Marketing & Logistics from John Carroll University.